Students stepping up

One of the student leadership roles we have as part of Passionfruit Magazine is the Social Media Manager. This is a key role in terms of building our audience engagement within the target group. It's interesting to note that although the role might be viewed from the outside as a chance for the student in charge to play on Facebook all day, the task of engaging an audience is actually a really complex challenge. We've had a number of discussions over the past couple of weeks about the type and frequency or posts, and have tried out various approaches.

On the weekend of 2/3 March Ezra, our Social Media Manager, hit a good balance of engaging content and frequency of sharing. It's been impressive to watch how her engagement with the role has increased, and how she's becoming increasingly savvy and analytical about how she goes about the role. This was confirmed this evening by several posts she spontaneously made in our project Facebook group sharing and commenting on data from the 'Insights' section of the project page, and relating the current Facebook audience to our magazine's overall target.

It's so rewarding to see students taking control of and responsibility for their own learning!

Unsolicited positive feedback

Earlier is week I received an email alert that my teacher Facebook profile had been tagged in a student post. What a pleasant surprise it was to find that the post was the lovely affirmation shown above! The student who posted it is one of the Year 12s who have joined the team this year.

Passionfruit - the web media wing

It feels like some real progress is being made with the magazine now.

The website is up and running (although constantly under refinement). We currently have three articles published to it, along with a few other links of interest.

www.passionfruitmagazine.co.nz

The Facebook page is also live, with just over 100 'Likes' and growing. Jessie-Lee, one of our students, is running the social media wing of the magazine as her main role in the project. She's been analysing the approaches taken by other visual and popular culture magazines, and is basing her strategy on what she has learned. There's a Pinterest page on the way too.

facebook.com/PassionfruitMagazine

It took some negotiation to get the students' access to social media (in particular Facebook) from within school, and there was a definite lifting of the mood when they were finally allowed access! Since the access has been granted it's been impressive to see how much more sharing of links to a whole range examples of visual culture there has been in our class Facebook Group, compared to when they only had access from home.

Passionfruit Magazine website goes live

If we're tracking progress against Doorley and Witthoff's emotional arc for a project, yesterday was a definite 'up' in that we (and by we, I mean web editor Lia Ellis and her team) got the magazine website all live and functional. Articles currently available feature designer Christian Pearce and photographer Mark Hamilton.

As a result of that I'm very proud to be able to let you know that the name of our magazine is Passionfruit, and you can find it online at http://www.passionfruitmagazine.co.nz/. There's also a Facebook page http://www.facebook.com/PassionfruitMagazine which we'd love you to 'Like'. A Pinterest for the project is also in development.

In reflecting on the progress to getting the website live, I want to acknowledge Lia's outstanding perseverance. She's worked through many obstacles in the site development, and refused to give up until she had a product that functioned the way she wanted it to. Of course there are a number of kinks that need to be ironed out, but I have all confidence that she will work through these too.

In conjunction with the web version of the magazine we'll be setting up a couple of online 3D galleries thanks to sponsorship from the good folks at Exhibbit - http://www.exhibbit.com. You can look forward to a gallery of our students' work, along with one of work by the artists we are writing about in the magazine.