Wednesday, 6 March 2013

Students stepping up

One of the student leadership roles we have as part of Passionfruit Magazine is the Social Media Manager. This is a key role in terms of building our audience engagement within the target group. It's interesting to note that although the role might be viewed from the outside as a chance for the student in charge to play on Facebook all day, the task of engaging an audience is actually a really complex challenge. We've had a number of discussions over the past couple of weeks about the type and frequency or posts, and have tried out various approaches.

On the weekend of 2/3 March Ezra, our Social Media Manager, hit a good balance of engaging content and frequency of sharing. It's been impressive to watch how her engagement with the role has increased, and how she's becoming increasingly savvy and analytical about how she goes about the role. This was confirmed this evening by several posts she spontaneously made in our project Facebook group sharing and commenting on data from the 'Insights' section of the project page, and relating the current Facebook audience to our magazine's overall target.

It's so rewarding to see students taking control of and responsibility for their own learning!

No comments:

Post a Comment